You may ask yourself. “How do i generate new leads to my website and inform my target audience about my product and services without confusing them in the process?”.
One of the main reasons a lot of businesses might encounter missed opportunities is that their communication efforts to their target market isn't straight forward.
Too much text, no pictures or rich media content, no bullet points.
These are the hurdles marketers are facing in the era of social media, where now high value is placed on simplified and visually appealing online content.
As shown in a survey of 1000 Canadians by Google, 56% of adults use a smartphone and 77% said they search for products and businesses on their phone. Knowing these statistics should encourage business owner to focus on using mobile channels which include social media to push their products and services.
Creating the right content to capture your viewers attention and making it memorable is key.
Too much text can cloud the actual message that you are trying to communicate. While pictures, videos and Infographics allow you to say a lot more with just little text if any at all. Its like the saying we all know “A picture is worth a thousand words”