Taking Your Steps Towards Digital Disruption

Speed matters in the digital economy. Customers expect products and services to be instantly available through whatever channel they choose.

New competitors are springing up from unrelated industries or low-cost, technology powered digital business models all the time.

In a recently-published article entitled, “Is High-Tech Driving Digital Disruption, or Being Driven By It?” author and expert, Thomas Pohl, writes:

“All around us, transformative technologies are enabling us to navigate unfamiliar territory, eliminate mundane tasks, gain unprecedented insights into our businesses, monitor our health, learn new skills, and explore the world in ways that were impossible only a few years ago.

At the same time, these technologies are causing considerable disruption, blurring the lines between industries and spawning hungry startups that are just waiting to take a slice of established companies’ action,” adding that, when it comes to business models, the high-tech world is shifting from selling products and services to selling outcomes.

Technology has literally changed every aspect of the way any business operates and never before in history has that change occurred so fast.

“Other high-tech companies are looking at usage-based pricing, entitlement models, and subscriptions. Traditional hardware vendors are evaluating how new software services can boost revenue, software companies are moving into hardware, and born-virtual companies are taking real estate in the shopping mall,” he writes.

The rapid advance of technology isn’t going to slow any time soon.  More and more small businesses that fail to adapt are going to find themselves left behind while the savvy ones who learn to keep up will reap the rewards.  

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