As mobile phones become more advanced yet easier to use, typical computer use is migrating from the desk to the smart phone. Accessing the information you’re looking for from your phone is often times more convenient and comfortable.
Almost everywhere you look online, there are research studies which forecast mobile usage is skyrocketing, and will continue to do so. This means that more and more of your customers are using their phones to find information on your products and services. If your site is not optimized for mobile usage, you will suffer a financial loss.
We have all visited websites from desktop computers which are hard to navigate and frustrating. If a visitor is frustrated it’s very unlikely they will return to the site or convert into a customer. Just because you can access a website from a smart phone doesn’t mean it’s mobile-friendly.
1. Simplicity is Key
An easy method to keep the visitor focused on the content they require is to minimize the number of links.
• Use less than 10 links per page.
• Bigger links are easier to click on—especially for
2. When in Rome
If a potential customer is visiting your site from a mobile phone, your site should display its mobile version. Properly built websites can automatically detect if the visitor is using a desktop computer or mobile device and display the proper version. Having a mobile friendly site can also help your rank in search engines.
• A redirect code is typically simply to implement.
• Providing an option to visitors to switch versions allow flexibility and additional functionality.
• Including mobile related info such as your phone number or address allows visitors to easily contact or visit your company. (e.g. Tapping an address on a mobile-friendly site can prompt for GPS navigation to kick in.)
3. Local Buzz
As mentioned earlier, mobile search is exploding and the greatest percentage of those searches are local. Consumers look for local info on their phones all the time—whether it is searching for the closest sporting goods store or the best place for a BBQ.
Since many consumers desire local results from searches they make online, search engines try to display the most relevant info. For example, searching for Thai restaurants while standing on the corner of Bay and Bloor Streets in Toronto will automatically display Thai restaurants which are closest.
• Add your local address and phone number to your site’s footer.
• Include links to review your site and your social profiles.
These few tips should help you move in the direction of a more mobile friendly website. Of course always remember to ensure consistency when visitors browse throughout your site’s pages. The better they can use your site, the happier they will be.