In the last 2 years, mobile email use has increased from 4% to 20%. At the end of the day, if your email marketing isn't optmized for mobile, you're likely missing out on opportunities
Improving your regular email design to be mobile-friendly is the simplest solution. Keeping your emails looking good on computers, tablets and smartphones can be tricky, so here are a few tips.
- Subject line: The first 15 characters is all that will be seen by many mobile users. Ensure you contain your main message early in the subject line.
- Layout: Keep your layout simple, rather than complex multi-column layouts.
- Width: Do not exceed 600px wide, slimmer is better for mobile usage.
- Links and Buttons: Don't run the risk of a "mistap", ensure the links and buttons in your emails are spaced out and sized for easy tapping.
- Tap-to-call: Make it as easy as possible for users to contact you. Use a plain text phone number or a tap-to-call button.
- Best practices: Many best practices or desktop designed emails still apply to mobile. Balance images and text, and keep copy to a minimum are a few key points. Of course, remember a plaintext version.
Its always important to keep your message clear and to the point. So keep these in mind for your next email blast. Good luck!
