Today’s Tech Savvy Customer Expects Businesses to be Just as Savvy
New start-up businesses are giving customers what they want, and are disrupting the traditional model of business practice. If your business is to thrive in the new, digital world, you need to take note of these young, tech savvy entrepreneurs, as they know just what to do to reach and communicate with today’s tech savvy customer.
In an article entitled: “Embracing New Pricing Models in the Age of Disruption”, author Matthias Barth, Solution Director for Professional Services Industries at SAP, writes:
“What it all comes down to is that customers have become savvy forward thinkers. They embrace the new digital era and expect service providers to be just as savvy and innovative.”
So, How Can Your Business Upgrade to Meet The Growing Needs of Today’s Customer?
Barth suggests that one way to stay innovative is to restructure outdated time and materials pricing models.
“Consider how the transportation, legal, and consulting industries are making new models work for them. Digital disruption of the services industry is inevitable,” he writes. “Adapting to new ways of doing business now will signal to customers that you are moving forward and adapting to their needs.”
And it all comes down to digital transformation.
Dinesh Sharma, Vice President, Marketing, Internet of Things, at SAP, suggests that success in this new, digital era is entirely dependent on how companies can digitally transform themselves to meet the challenges of this hyper-connected future.
“Instead of marginal improvements to existing business models, leaders are looking to create new digital experiences that completely re-imagine the way organizations relate to their customers, suppliers, workforce, and assets.”
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