Digital Ecosystems: Creating Unique Value for your Business

How can we enable the characteristics so important to future success, if we don’t start thinking differently?

Status quo thinking is the cause of many transformation failures – a trend that will continue without the re-imagining necessary to support the coming transformative period. The keyword to reflect on is “re-imagine”.

In a recently published article entitled, “Digital Transformation is about Ecosystems and Thinking Differently,” author and expert, Alicia Rudolph, writes:

“Digital transformation is in full swing. But decision makers are now being challenged to go further and create digital ecosystems that encompass customers, employees, developers, suppliers, and even extended networks of related businesses.”

She writes that digital ecosystems are communities that use shared, scalable resources to pursue challenging objectives and common interests.

As digitalization matures, more enterprises are joining digital ecosystems. This raises technology, organizational and leadership challenges for CIOs.

So, what is a “Digital Ecosystem”

A digital ecosystem is an interdependent group of enterprises, people and/or things that share standardized digital platforms for a mutually beneficial purpose (such as commercial gain, innovation or common interest). Digital ecosystems enable you to interact with customers, partners, adjacent industries — even your competition.

“The ecosystem is about value creation,” Rudolph quotes HRIZONS president and CEO Jim Newman. “There is a unique opportunity to bring value to business because you are learning all the time and spotting opportunities in the market that no one vendor can deliver.”

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