The rapid increase in the use of of mobile devices for personal use and work, a shift sometimes referred to as the consumerization of IT, has increased the potential for digital disruption across many industries.
So what is “Digital Disruption”?
Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services.
In a recently published article entitled, “Disruption Isn't a Buzzword--It's a Way To Beat Your Competition,” author and expert, Jack Dyson, writes:
“‘Disruption’ is the mantra of our times. With new technology arriving at an incredible pace and consumers setting the rate at which trends develop, it can be tough to get a moment to look around at the market before everything changes again,” adding that the consumption economy is forcing both B2B and B2C brands and business to adapt to a brutal pace of change. “With digital experiences at the very center of most consumer interactions, audiences–and especially young audiences–are totally in control when it comes to how businesses engage consumers.”
What’s a Good Example of a Successful “Disruption”?
A powerful example is the way Amazon, Netflix and Hulu Plus have disrupted the media and entertainment industries by changing how content is accessed by customers.
“Consumers want to be able to access products wherever they are, twenty-four hours a day. Everything is becoming a service, available at the touch of a button on a smartphone,” Dyson writes.
Now, CBS, NBC and ABC networks in the United States still receive income from broadcasting television shows, but they can't charge as much for advertising as they could when there were the only three networks and all viewers used television sets to consume content.
So, when thinking of ways your business can contend in the arena of your industry, think of how you can innovate in order to disrupt.
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