How Lego Built a Story Around their Brand

The Lego Story was one of the most-watched videos in August 2012, and for good reason. Their story about how the company was founded, their family values, and the challanges they've faced hit many of us on both a personal and professional level. It's no secret that in business, personalizing your brand and converying common values significantly strengthens it. Well done Lego!

What is the story behind your brand?



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