Before 2010 most have had a thorough understanding about why web sites are necessary for business, who uses them, when they use them, why they're convenient, and how much new business one could gain by having a professional site up for the world to see. We knew this because by 2010 roughly 83% of consumers have tried it, and even more businesses have deployed or refreshed a site of their own in recent years.
Fewer knew about the other hidden potential within their web sites; lead generation, analytics, micro-sites, market insight, online web applications for sales people, repetitive office tasks and software license fees eliminated through custom web applications, or using their network to actuate green initiatives by keeping information in the cloud --eliminating the use of consumables for printing. And of course, the biggest over-blown mystery to most on the web today; successful social media integration and it's true effectiveness.
There is so much choice when it comes to your company's online presence that the whole process can seem cumbersome, expensive, (pointless!) and often people don't spend enough time thinking it all through. We don't know what we don't know, but it could be costing us untold revenue.
Until present I've been fortunate to come across almost every kind of web client one can imagine, all with unique needs, questions, business plans, and some of whom carried the baggage of one or more web site horror stories. I've taken all this experience into consideration to put together a few blog entries aimed at demystifying the process of planning your online success and perhaps help you avoid some of the new web's pitfalls.
The recession forced a lot of us to think differently, and others into work-from-home marketing "professional" capacities. Today there is a sea of gurus dishing out a lot of online marketing myths and it's hard to figure out the hot fluff from the real solutions. What's more is their income is directly based on selling their own message; not on your success or any real product or service they offer, making it difficult to measure your return on investment.
Stay tuned this Friday for my first blog in a series geared toward helping you build a successful online campaign from the ground up.