Google has partnered with Nestle to use KitKat’s name for their latest Android 4.4. update. Surprisingly no money was exchanged. Instead, Nestle (and also Hershey, which controls the Kit-Kat branding in the U.S) has agreed to slap Android branding (the little robot dude) on it’s KitKat packaging - in all 19 countries!
It’s been almost a decade since I’ve ate a KitKat, but I now I can’t stop thinking about them. This is definitely a win-win for Google and Nestle. Just watch this video and you’ll see what I mean.
Amazingly Awesome Promo Site
Google and KitKat have also launched an interactive website. This site is littered with intelligent subtext and design to communicate their message in a specific order while the visitor scrolls down (try it yourself). I'm sure we’ll see more promotional and niche websites follow this trend.