Was Google Paid in KitKats?

Google has partnered with Nestle to use KitKat’s name for their latest Android 4.4. update. Surprisingly no money was exchanged. Instead, Nestle (and also Hershey, which controls the Kit-Kat branding in the U.S) has agreed to slap Android branding (the little robot dude) on it’s KitKat packaging - in all 19 countries!


It’s been almost a decade since I’ve ate a KitKat, but I now I can’t stop thinking about them. This is definitely a win-win for Google and Nestle. Just watch this video and you’ll see what I mean.


Amazingly Awesome Promo Site

Google and KitKat have also launched an interactive website. This site is littered with intelligent subtext and design to communicate their message in a specific order while the visitor scrolls down (try it yourself). I'm sure we’ll see more promotional and niche websites follow this trend.

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