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Website Content - What's it worth?

The internet has opened a whole new wealth of information to the average consumer with a just a few clicks of a button. How, then, can you get your web site to stand out amongst the rest? One part of the formula is to increase your website content with quality information for your target audience. By doing so, viewers will spend more time browsing and interacting with your site. To make your site a valuable resource for your audience it is important to increase the number of searchable pages. With the increase in pages there is more content for search engines like Google, Yahoo and MSN to crawl and populate results which leads to better search engine optimization (SEO). SEO is another aspect to be concerned with in terms of how much content you have on your site. SEO is the ability to increase the quality as well as the quantity of visitors to your website from search engine results. The main goal is to attract your target audience to your website, thus increasing traffic. One way to accomplish this is to increase the amount of word content on your company’s site, with keywords pertaining to the main information your company wishes to introduce to the general public.

Tools to increase content:
Some of the most effective ways our Toronto web design company uses to increase content on websites is to add either an interactive blog, a message board or forum. With the introduction of a blog your target audience can enjoy regular updates on the changes within your company. As well, blogs allow your company to disseminate information quickly and efficiently to your target audience. Another opportunity to increase word content is to create an open forum or message board encouraging your visitors to make comments, ask questions and have an open discussion on specific topics. Both of these tools continually update on your site and give your audience a reason to return. Also, the most important function of both mediums is that they create self-generating ‘relevant’ content on your website.

Security management:
Although allowing visitors to interact freely with your website has its advantages, it is important to protect yourself from programs spamming your blogs and message boards. CAPTCHA Completely Automated Public Turing tests to tell Computers and Humans Apart is often used since computer programs are unable to solve the CAPTCHA code. Therefore, any user entering a correct solution is presumed to be human.  A common type of CAPTCHA requires the user to type the letters or digits of a distorted image that appears on the screen.  Secondary to that is administrative authorization.  So, upon a submission actually being successfully entered into the website, the administrator (or staff with authorizing duties) is emailed the message and can simply click “Accept” or “Deny” which will either post the comment publicly onto the website, or remove it altogether. Overall, once implemented, the amount of administrative work is very minimal for a website which is ever growing with content.  Be sure to talk to your web developer about integrating beneficial systems like these into your website.

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